Much more matte than the traditional finish, All Fired Up is a beautiful reddy pink that is bound to turn heads.
I love this bright, vivacious colour because it really lifts your complexion. The colour which is much more a cool, bright pink than red is a happy colour that draws attention. The retro matte finish is very long lasting, non-transferable and makes your pout seem fuller than normal.
Retro mattes are much harder to put on and I know there are a lot of people who dislike Ruby Woo, but if you prep your lips with an absorbing lip balm like By Terry Baume de Rose or Evelom Kiss Mix, then this finish shouldn't be any trouble at all.
I'm not sure if this shade is still available as I bought it in 2015 under a limited edition range, but if it is, it's definitely a keeper.
Colour Intensity: high
Overall Rating: 5/5 - because the colour is gorgeous and 12 hours since applying, it hasn't budged
You'll like this if: you want a bold colour that lasts all day
Perfect for: evenings out, with a winged eyeliner, Summer